{
    "title": "Manamana houdt het binnen de perken voor VLAM - Groen van bij ons",
    "modified_at": "2026-04-20 12:38:27",
    "published_at": "2026-04-20 12:28:00",
    "url": "https://manamana.prezly.com/manamana-houdt-het-binnen-de-perken-voor-vlam",
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    "slug": "manamana-houdt-het-binnen-de-perken-voor-vlam",
    "body": "<p>Groene vaste planten zijn een beetje de kneusjes van het tuincentrum. Strateeg <strong>Matthias Debruyn</strong>: <em>&quot;Het zijn altijd de bloemenstruiken en de fruitbomen die met de ooh&#039;s en de aah&#039;s gaan lopen. Maar dat is kortzichtig natuurlijk: groene vaste planten zijn gewoon veel belangrijker voor je tuin: ze geven vorm, structuur, leven en plezier. Hoog tijd dat we de liefde daarvoor vergroten.&quot;</em> </p><p>&nbsp;</p><p><strong>Doe-het-lekker-zelf tuingids</strong></p><p><strong>Debruyn</strong>: <em>&quot;Het belangrijkste voordeel van groene vaste planten, is dat ze eigenlijk niet zo moeilijk doen. Met een beetje tijd en aandacht is het perfect mogelijk om er zelf mee aan de slag te gaan. Daarom maakten we een handige tuingids die we in alle tuincentra en via de krant verspreiden in heel Vlaanderen. Zodat mensen aangezet worden om gewoon zelf aan de slag te gaan.&quot;</em></p><div id=\"video-fa51b8f4-47d0-41ff-a77f-02918ee80580\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2Ff9d98248-ee42-4e73-a5f9-bf1afe920d18%2Fdplmt-gvbo_01_siergras_169_-23LUFS_v01.mp4%23_cb1776683714&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p><strong><br>\u200bGoogly eyes en mopjes</strong></p><p><em>&quot;Maar een gids alleen zorgt natuurlijk niet voor liefde en plezier voor groene vaste planten. En dat is w&eacute;l het doel. Om dat te bereiken, maken we gebruik van een tried &amp; trusted proces: googly eyes en flauwe mopjes&quot;</em>, vertelt creatief copywriter <strong>Fien Van Mechelen.</strong> </p><p><em>&quot;Want weet je hoe mensen altijd zeggen dat je tegen je planten moet praten zodat ze beter groeien en zo? Dat is onzin natuurlijk. Het is net andersom. Het zijn de planten z&eacute;lf die praten. En wat ze zeggen is eigenlijk best grappig. Maar je moet goed kunnen luisteren ...&quot;</em></p><div id=\"video-26e1908a-9c0e-453e-b3f3-72927b5021c4\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F6f27817d-c62a-46cc-a8eb-6afb97f0f3e6%2Fdplmt-gvbo_02_varen_169_-23LUFS_v01.mp4%23_cb1776683770&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/b12b4e17-de40-464f-a5cd-71f60ceaf776/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/b12b4e17-de40-464f-a5cd-71f60ceaf776/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/b12b4e17-de40-464f-a5cd-71f60ceaf776/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-b12b4e17-de40-464f-a5cd-71f60ceaf776\"\n                data-id=\"b12b4e17-de40-464f-a5cd-71f60ceaf776\"\n                data-original=\"https://cdn.uc.assets.prezly.com/b12b4e17-de40-464f-a5cd-71f60ceaf776/-/inline/no/GVP-Mockup5.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/b12b4e17-de40-464f-a5cd-71f60ceaf776/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>&nbsp;</p><p><strong>Media<br>\u200b</strong>TV, Online video, social media en mini-bijlage bij Libelle en De Zondag. </p><p>&nbsp;</p><p><strong>Credits<br>\u200b</strong>Client: VLAM - Groen van bij ons<br>\u200bAgency: Manamana <br>\u200bStrategic Director: Matthias Debruyn<br>\u200bCreative Director: Dries De bruyn <br>\u200bCreatives: Lisa Decr&eacute;, Fien Van Mechelen, Caroline De Cock, Nelle Soete<br>\u200bProject manager: Kimia Jalalian<br>\u200bDOP: Stefan Van Diest<br>\u200bProducer: Joachim Veyfeyken<br>\u200bGaffer: Pieter Jan Donckels<br>\u200bArt direction: Diplomat<br>\u200bProduction: Diplomat<br>\u200bProduction assistant: Ties Kalker<br>\u200bRegie: Erik Van Overloop<br>\u200bSound: Het Geluidshuis </p><p>&nbsp;</p>",
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