Manamana Wins Bronze at the Creative Belgium Awards for 11.11.11 Campaign "Nevermind?"
Antwerp, May 28, 2025 – Independent creative agency Manamana is proud to announce it has won a Bronze Award at the Creative Belgium Awards 2025 for its campaign "Nevermind?", created for 11.11.11, the coalition for international solidarity.
The award-winning ad appeared once in De Standaard in 2024, where it made an immediate impact — winning the Standaard Solidariteitsprijs, an annual prize for the most powerful solidarity campaign in print. With a confronting visual, a blunt question, and an unflinching tone, "Nevermind?" delivered the discomfort of global inequality straight to breakfast tables across Belgium.
“‘Nevermind?’ was never meant to be comfortable,” said Matthias Debruyn, Strategic Director at Manamana. “It was meant to provoke. To stir something. The fact that it’s now being recognised with a Creative Belgium Award shows that bold work can resonate — with readers and with our peers.”
The campaign reflects not only 11.11.11’s uncompromising stance against injustice, but also Manamana’s mission to create work that matters.
Wout Neys, Managing Director at Manamana, added: “This bronze is about more than creativity. It’s a signal that ideas with backbone — ideas that take a stand — still have a place in both our commercial and cultural landscape. We’re proud to have created this together with a partner like 11.11.11.”
